1. Home
  2. The Superbrands Organisation

Superbrands have launched programmes in more than 85 countries

Superbrands is the world’s largest independent arbiter of branding. Superbrands pay tribute to the strongest and most valuable brands in the world through their publications and national marketing programs.

Superbrands is a Global Organisation that promotes the discipline of branding. Superbrands have launched programmes in more than 85 countries including all the key global markets. We have worked with approximately 39,500 major brands through more than 600 separate publications.

“Superbrands Status” strengthens a brand’s position, adds prestige and sets the brand apart from its competitors. Only brands that have been highly rated by the ‘Superbrands Council’ and through other research are granted “Superbrands Status” and invited to join the Superbrands programmes.

The “Superbrands Council” comprises experts and luminaries from the world of branding, advertising, marketing, design, product management, public relations, and business.